Boutique Hotels: Gavin Williams talks about why Hamilton is the 'Suite' choice!

Boutique Hotels, also referred to as lifestyle or design hotels, are unique in interior design, architecture and theme, and are often historic. Essentially a stay in a Boutique Hotel is a lifestyle experience and as a specialist supplier to the hotel interiors market no one knows this more than us.

Alexander Hotel & Utopia SpaStand out from the crowd
From Hamilton’s point of view, we are seeing a rise in demand from small to medium ‘Boutique’ hotels for our electrical wiring accessories and Mercury® lighting control and multi-room audio systems. Our ability to tailor products to the individual requirements of customised projects makes Hamilton an attractive option. Not least because of our desire to partner with Lighting & Interior Designers who want to turn a design concept into a reality/room interior. Yes, we have a huge amount of flexibility to supply unique and bespoke products but by partnering with designers we can help them realise their vision and make their work stand out from the crowd, cost effectively.

Merging the new in-keeping-with the old
Boutique Hotel guests are discerning. For them it is all about the experience: the aesthetics of the environment and high levels of personal service. One thing is for sure, they expect ‘luxurious home comforts’ and that includes access to all of the home technology and entertainment services as standard. This is a major consideration and a challenge for Interior Designers when planning hotel guest rooms, especially as many of their projects tend to be refurbishments of older style and heritage properties. The ability to integrate smart technologies sympathetically and seamlessly within these projects is key. Merging the NEW in a way that’s in keeping with the OLD!

Anne Boleyn would approve!
Hamilton’s expertise in this area recently proved invaluable during the refurbishment of Anne Boleyn’s guest rooms within a new wing of Hever Castle’s Luxury Bed and Breakfast accommodation - an Edwardian annexe created by William Waldorf Astor, designed in Tudor style.

Hever Castle co-ordinated wall plates

This ‘period property’ boasts a fine collection of 19 stunning ‘five-star gold’ graded suites – overlooking a private garden area. Each suite needed to encompass historical elements, modern comforts and contemporary style. Lighting control and a relaxing and cosy ambiance within each suite was a priority, plus elements of continuity and finishing touches were the point of difference – so selecting a suitable lighting control system and the perfect mix of switch plates and sockets was a must.

Bathrooms @ Hever Castle

Sourcing the unusual, quirky or period furnishings and accessories is time consuming. But when it comes to electrical accessories we can help save both time and money. Unique items such as special plate finishes/colours or non-standard plate functions can be supplied using Hamilton’s ‘Bespoke’ design service, Savile Row, and larger plate sizes incorporating specified multiple functions can be designed and produced to order.

Bespoke Mercury Lighting Control platesWith our bespoke design and production service and 18 unique plate collections, available in metal, plastic, wood and even glass finishes - many compatible with the company’s Mercury® Lighting Control and Multi-room audio system - we can deliver a totally co-ordinated look and meet all the needs of virtually any client brief.

A Mercury work-out!
Cue the recently completed fit-out at Alexander House, a luxury 5 star Boutique Hotel and Utopia Spa in Sussex. In this case the ‘new-build’ construction presented the owners with a golden opportunity to incorporate state-of-the-art modern amenities and technology within the layout and individual design of each suite and public spaces within the structure.

Mercury Lighting Control @ Alexander Hotel & Utopia Spa

Working with the Contractor and the owner’s interior design team, Hamilton developed a total solution for both lighting control and bespoke complementary switch plates and sockets. Control plates and lighting system working together to create a stylish and efficient solution that complemented the room concepts, and designed to withstand wear and tear and look good for longer – a prerequisite even in a boutique hotel.

Having identified its strengths in this sector Hamilton is continuing to develop and grow its product range and breadth of design support services to meet the needs of hotel interior designers and specifiers. While the company’s attitude to customer service and ability to be flexible still comes as standard.

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For more information about Hamilton's range of products and services for Boutique Hotels, please call +44 (0)1747 860088 or email: